Deiniol is Associate Creative Director at The Fat Duck Group and oversees all brand management for Dinner by Heston Blumenthal. He previously worked in fine dining restaurants before gaining a BSc in Food Science, following this he has worked in the development team at the Fat Duck Group for 10 years. He plays a key role in Heston’s creative team and has developed edible experiences and dishes for a wide range of the group's activities including for the 3 Michelin starred The Fat Duck, the 2 starred Dinner By Heston Blumenthal, and the 1 starred pub, The Hinds Head. He also provides support for Heston's award-winning books and television work.